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From the day we started with nothing more than a table in a field in the British countryside, to the Joules you know and love today, we’ve always been conscious of our impact on the environment, the wildlife within it and the people we work with. That’s why we’re committed to protecting, respecting and giving back — because we wouldn’t be us without them.

Yours Responsibly, Joules
Find out more about our Clothing commitments Open up tab icon
Cotton Conscious We’re committed to sourcing 100% of our cotton as ‘more sustainable cotton’ by 2022. For us this means using organic cotton, or cotton grown through the Better Cotton Initiative. Labels of love Since Autumn 2019, the care labels in our garments have been made from 100% recycled polyester. This gives a second life to a material that’s not biodegradable and would otherwise end up in landfill or the ocean, it also takes a lot less energy to produce.
Changes to our packaging Open up tab icon
Certified materials By the end of 2020, we’re aiming for 100% of our in-house packaging to be FSC certified (Forest Stewardship Council) Packaging Pledge We’re working as fast as we can to make sure all of our packaging is made from sustainable, recyclable, compostable or reusable materials Saving CO2 Have you seen our Green PE ‘Hello Sugar’ mail bags? They’re made from 100% sustainable sugar cane crop rather than virgin plastic and are fully recyclable and carbon negative.
Read about our newly planted partnership Open up tab icon
Growing Together The partnership we've made with the Woodland Trust in the UK will continue to grow and create more woodlands for families to enjoy together. Leaving landfill behind The jute bags we created in partnership with the Woodland Trust have been a huge success and this, along with removing all plastic carrier bags from our UK stores, has helped to prevent plastic from filling up landfills.
Learn more about our leather Open up tab icon
Leather Aware Sustainable leather? It’s in the bag. You’ll be pleased to know that by the end of 2020 all of the leather we use will be sourced from Leather Working Group (LWG) certified tanneries. Helping us reduce the impact our leather has on the environment.

Our Pillars

To guide us on our journey, we have four pillars that outline everything we stand for and everything we’re working towards as Responsibly Joules. If you’d like to find out about them, you can find more details here.

Sustainable Sourcing logo Sustainable
Sourcing Partnering with our suppliers to create distinctive products made with care, consideration and respect
Respecting the Environment logo Respecting the
Environment Managing and reducing our impact on the environment and protecting it for future generations
Charitably Joules logo Charitably
Joules Championing the causes close to our heart by inspiring and generating positive change to make a real difference
Our Joules Family logo Our Joules
Family Creating a vibrant and supportive team that live and breathe our values every day